Mencap required a simple and understandable way of explaining the ins and outs of creating a trust for a child with a learning disability. Enter Terry the Pig!
A short animated film concepted and tightly storyboarded - the outcome was even better than we imagined. Used at conferences and online, the film, as well as literature, was rolled out across the UK branches.
A campaign was needed to help raise funds and awareness of how important the first five years of development are for kids. 'Give me Five' was created, along with warm DM and online.
